COLLABORATIVE, DISTINCTIVE AND HOLISTIC DEFINITION OF CREATIVITY AND INNOVATION

Abstract

Purpose: The aim of the paper is to do a content analysis of the definitions of creativity and innovation definitions for deriving a general definition so that can both the terms can be distinguished clearly. Design/approach: A literature collection and filtration approach was conducted to collect definitions from various major disciplines such as economics, technology, business, marketing, entrepreneurship, knowledge management and organizational study. The content analysis was done on one representative definition of creativity and innovation from each discipline in order to surface the key attributes in those definitions. Originality/value: The concept of creativity and innovation is of the highest order in any type of work place that wants to succeed, but mainly the direction gets lost because of conceptual overlap between the concepts of creativity and innovation. This paper would help in clarifying these concepts by proposing a distinctive general definition of both creativity and innovation by examining interdisciplinary content analysis.