Muhammad Shakoor Anwar, Dr. Muqarrab Akbar. FROM TOURISM TO SOFT POWER: HOW DESTINATION IMAGE, CULTURAL DIPLOMACY, AND TOURIST ENGAGEMENT SHAPE PAKISTAN’S GLOBAL IMAGE. JSRD [Internet]. 2026 Aug. 5 [cited 2026 Oct. 6];7(6):57-75. Available from: https://www.jsrd.org.pk/index.php/jsrd/article/view/507