Malik Muhammad Awais, Ume Ruqia Saadat, Tufail Nawaz. OPTIMISM AND FINANCIAL SECURITY AS DETERMINANTS OF INVESTMENT BEHAVIOR: EMPIRICAL EVIDENCE FROM RETAIL INVESTORS. JSRD [Internet]. 2025 Sep. 26 [cited 2026 Mar. 27];6(3):70-8. Available from: https://www.jsrd.org.pk/index.php/jsrd/article/view/433