Shahzeb Khurshid, Ashfaq Ahmad. THE FINANCIAL DECISION MAKING OF RETAIL INVESTORS IN PAKISTAN STOCK EXCHANGE: A COMPREHENSIVE ANALYSIS OF KEY FACTORS. JSRD [Internet]. 2023 Mar. 31 [cited 2025 Dec. 6];4(1):133-45. Available from: https://www.jsrd.org.pk/index.php/jsrd/article/view/150