Hameed, Wajeeha, and Hammad Zafar. “DRIVING GREEN BRAND EQUITY FROM GREEN MARKETING: THE INTERVENING MECHANISMS OF BRAND IMAGE AND PURCHASE INTENTION IN SHAPING THE GREEN CONSUMER JOURNEY”. JOURNAL OF SOCIAL RESEARCH DEVELOPMENT 7, no. 4 (June 22, 2026): 242–272. Accessed November 15, 2026. https://www.jsrd.org.pk/index.php/jsrd/article/view/655.