DR. GHULAM HAIDER; GULSHAD ZAFAR; AFTAB MASOOD; MAIDAH HAIDER. DIGITAL EMPLOYER BRANDING IN PAKISTAN: A QUALITATIVE STUDY OF EMPLOYER PROMISES AND EMPLOYEE PERCEPTIONS. JOURNAL OF SOCIAL RESEARCH DEVELOPMENT, [S. l.], v. 7, n. 8, p. 532–551, 2026. DOI: 10.59075/jsrd.v7i8.610. Disponível em: https://www.jsrd.org.pk/index.php/jsrd/article/view/610. Acesso em: 17 oct. 2026.