MOIN KHAN; SAEED HASSAN; MUHAMMAD ADNAN AZIZ. SOCIO-TECHNICAL ADAPTATION AND CUSTOMER VALUE CO-CREATION: THE HUMAN ELEMENT IN IOT-ENABLED CRM DEPLOYMENTS GROUP. JOURNAL OF SOCIAL RESEARCH DEVELOPMENT, [S. l.], v. 7, n. 8, p. 316–323, 2026. DOI: 10.59075/jsrd.v7i8.586. Disponível em: https://www.jsrd.org.pk/index.php/jsrd/article/view/586. Acesso em: 11 oct. 2026.