MUHAMMAD ALI MUFTI; JAVERIA ISLAM; MUHAMMAD NAEEM ANJUM. THE ROLE OF STRATEGIC INNOVATION, EMPLOYEE COMPETENCE AND LEADERSHIP SUPPORT ON CUSTOMERS’ LOYALTY. JOURNAL OF SOCIAL RESEARCH DEVELOPMENT, [S. l.], v. 6, n. 2, p. 116–126, 2025. DOI: 10.53664/JSRD/06-02-2025-10-116-126. Disponível em: https://www.jsrd.org.pk/index.php/jsrd/article/view/432. Acesso em: 6 dec. 2025.